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Grants. Why need you the Business Plan?

It’s completely understandable that some Grant Makers want to know what’s happening with their money before they just give it away. And of course, if a Grant Maker requires a Business Plan, they will clearly specify it within the Application Packet.
Even if it’s not required, most applications allow for ‘Optional Documents’ to be included in the application. It usually doesn’t hurt to ‘go the extra mile’ in order to receive a particular grant. Just think about it. Who knows how many other people are applying for the same grant you are.
In almost all cases, getting a grant IS and ISN’T about setting yourself apart from the rest of the applicants. You absolutely want to set yourself apart, but only if it’s in the direction that puts you way out in front of your competition. One of the most effective ways to do this is to create a solid Business Plan.
A Business Plan falls within the ‘Project Description’ section of your Proposal. By using as much detail as possible to inform the Grant Maker of your efficient plans with that potential money they could be handing over, you’ll likely put their ‘fear of the unknown’ to rest…and therefore be chosen as the recipient for the Grant!
The following is a template for a Business Plan that can be used should you decide it’s in your best interest to submit one with your Proposal. Feel free to adapt the template in any way you feel would best suit your purpose.
Business Plan Template
-Here's your sample Title Page.
-It's a great idea to put a color picture of your product right on the front. But leave room for the following information.
[Your Company Name]
Month, 19xx
[Month and year issued]
Business Plan Copy Number [x]
This document is confidential. It is not for re-distribution.
[Name of point man in financing]
[Title]
[Address]
[City, State ZIP]
[Phone]
[E-mail]
[Company home page URL]
This is a business plan. It does not imply an offering of Securities.
 
Table of Contents
 
Here's a sample Table of Contents. Be sure to modify the page numbers when you’ve finished your Business Plan.
Executive Summary                                    
    Mission                                                        
Company Overview                                    
    Legal Business Description                      
Strategic Alliances                          
   Product                                                        
Current Product                               
   Research and Development                     
Production and Delivery                 
   The Market                                                  
Market Definition                             
   Customer Profile                             
Marketing Plan                                
   Sales Strategy                                             
Distribution Channels                                 
   Advertising, Promotion, PR            
Competition                                                 
   Risk/Opportunity                                          
Management Team                                    
   Capital Requirements                                 
Exit/Payback Strategy                                 
  Financial Plan                                                         
Assumptions                                    
  Financial Statements                                  
Conclusion                                      
  Exhibits                                                         

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