How can one determine which MLM companies are bad news?
Before you put yourself, your time, or your money into any kind of big project, you should always investigate a company. It’s so easy to get swindled into doing something you don’t want to do, or into working under a company you know nothing about.
Research the Company
You know you’re interested in joining an MLM company. How do you know that it’s safe? First you need to research the company. Ask yourself these questions:
-How long has the company been in business?
-Who runs the company, and what are their credentials?
-In user reviews, what do actual people like you have to say about this company?
-Is the company going to let you go if you take a break or stop promoting their company?
If you’re not satisfied with the answers or can’t find the information you need, either dig deeper (online research is priceless!) or move on to another company.
False Claims
Is the company you’re researching talking of secret formulas, hidden ingredients, or tons of patented products? Be very careful. A huge hit to these false/wrongful claims occurred not long ago. You may remember all of the weight-loss drugs that contained ephedrine, which is now banned by the FDA for causing fainting, strokes, and even possible death. The craze that surrounded all of the products got in huge trouble and ruined the industry’s name for a while. The same goes for many weight-loss supplements, several watch-out products include improved sex, better energy, and anti-aging devices. Be careful and aware of companies trying to sell products that seem overly hyped or too good to be true. They probably are.
Looks Aren’t Everything
It’s so easy to see a loud or flash ad on television, to get a glossy brochure, or to hear about enormous salaries and to want a piece of the magic. Does the owner of the company look like a used-car salesman? No, we’re not saying to make snap judgments, but we are advising you to look keenly into organizations.
Is there an Oversaturation?
If you’ve seen a product for a long time and it just seems to be failing, or if you’re seeing different varieties of essentially the same product, watch out. These companies are very likely to fail since there’s likely an oversaturation of that product in the market. Companies can drive demand up, up, and up, but if there are too many businesses competing for that share of the market, they’ll eventually falter, taking you with them.
References
If you can’t find good references both online and through the company, watch out. MLM businesses are known for getting great sellers in and then dropping them as soon as they’ve done a great job. Can you imagine working hard and then just getting fired with no recourse? You certainly don’t want to see your career go up in flames, so don’t stick your head in a business only to later realize that it’s going to bite off your foot.
Pyramid Schemes
As you know, not every opportunity out there is legitimate. Is the company asking you to invest a large sum upfront in order to become a distributor? Is the company following trends concerning your product? What about unused inventory? Make sure the company is willing to pay most of what you paid as a buyback. The commissions for recruiting new agents—are you being offered a portion of those? You should be. And possibly most importantly, is emphasis on you selling or you finding others to sell? A reputable company will make sure you’re still selling, while a pyramid scheme will often concentrate on just recruiting over and over again. This leads to a lack of sales and far too many agents doing nothing but hiring on more people! Everyone on the lower level gets screwed while the people who started the company (at the top of the pyramid) walk away the winners, albeit in a very crooked way.
If you are still trying to limit your choices down to one or two MLM companies, think about your gut feelings and how you want to run your business. Do you really trust this company to give you the guidance you need? Are they going to train your properly? Watch out for free schemes or articles that seem poorly written. If the company can’t advertise themselves well, how will they teach YOU to?
Here’s what it basically comes down to: Choosing the right company really does make or break your business. Let’s put it this way. If you buy a cheaper car versus a more expensive one, both will work, but the more expensive one might be better built. Both cars work, but that’s not true for companies. You can either succeed or completely fail. If you start your business with a bad company, you won’t even get the chance to work. That company will bring your down, have many issues, and won’t provide the right support or training. Check with your local BBB branch to be sure you’re choosing a trustworthy company.
So be careful with your choices! It’s really the only way to go when choosing the right MLM business.
|